"Our goal is not to be better than nature, instead we want to be better with nature!"
The company's roots lie in the fascination and love for the beauty and simplicity of nature and our passion for biosciences. During one of our informal meetings one of us said something like, "We are bioscientists, we all know our goal cannot be to be better than nature, instead we should be better with nature!" and it stuck with us that eventually we made it our credo - our mission.
For us, wanting to be better with nature has two meanings. First, nature is the best architect, it should serve us as an example, reference, or guide. As such, nature is our hardest working colleague. Employee of the month - several billion years in a row. It is not something that needs to be overcome or replaced. Second, it means taking better care using a sustainable economic approach that places great value on natural regenerative resource cycles. We see a general, desirable, and worthwhile added benefit as well as a long-term strategic advantage in future-oriented bio-based economy, from which especially agriculture and forestry, medicine and pharmacy, the food industry, and cosmetics can profit if they freed themselves from conventional methods.
Figure | BPP Stand-up Banner for Conventions and Symposia standing in a venue hall.